Pricing
List for $20. Keep 90–92% of every sale.
A $20 listing fee plus a $100 listing bond. Platform fee is 8–10%. Every campaign caps at $39 and 100 backers. 70% of the founder's share is held until they deliver — that is the real refund pool, not the bond.
Industry standard
30–70%
platform cut on your sales
Day Zero
Our platform
8–10%
Platform fee
Founder keeps 90–92%
One listing product
Every founder lists under the same cap. Identity verification is required. There are no listing tiers that unlock a higher price or more slots.
Caps
- Max LTD $39
- Max backers 100
- Listing bond $100
- Max founder revenue ~$3,400
- Listing fee $20
To list you need
- Identity via Loom plus government ID and selfie (required to list). Payments on Dodo
- $20 listing fee (non-refundable)
- $100 refundable listing bond
- 2-minute Loom video
- Working prototype, Figma mockup, or public GitHub / landing page
- Hard delivery date (max 90 days from campaign close)
- Product description + planned features (min 500 words)
- Written roadmap with 3+ milestones
- Working LTD integration before backers can activate (not required to list)
What a $39 sale looks like
- Buyer pays
- $39.00
- Dodo fee (4% + $0.40)
- −$1.96
- Day Zero platform fee (10%)
- −$3.90
- Founder share
- ~$33.14
- Paid now (30%)
- $9.94
- Held until delivery (70%)
- $23.20
If they never ship, you get the $23.20 hold — not $39. International cards can add 1.5%.
Featured listing
$50/week
Optional boost in discovery. Does not change LTD price or slot caps.
Premium analytics
$9–$29/mo
Advanced backer and founder analytics. Optional. Core product is not gated.
- 70% of founder share is held until Milestone 2 (70%+ backer confirmation). If they never ship, backers get that hold — about $23 of a $39 LTD, not $39.
- Backers can list their LTD for whatever price they want. Day Zero takes a small fee when it sells. First Backer badges stay with the original backer.