For founders
What you need to list
Curation is 24–48 hours. Approval is not automatic. Bring a prototype, a product video, and a date you can actually hit.
A short product video
Any video that shows the product is real: a demo, a screen recording of work in progress, or a launch video. Your face is optional. Put it on YouTube or Loom so it plays on your page.
Prototype evidence
List with a working prototype or Figma mockup plus a public GitHub repo or landing page. After you submit, you verify your identity with a government ID and selfie, which is required before seats go on sale.
Product description (200+ characters)
Product, planned features, and what the lifetime deal includes. A roadmap with up to three milestones is recommended. Hardware stays off.
90-day access clock
Access is due 90 days after your campaign ends. Connect your product any time before that, even during the campaign. Milestone 1 is beta. Milestone 2 is the full product by that date.
Monthly updates + Q&A
A progress update every month is expected. Backers ask questions in the public discussion on your campaign, and you reply there. Day Zero does not force a reply in 7 days. Missed updates are how backers decide whether to trust you, and they can also lead to a warning.
Ghosting and bans
Miss delivery by more than 60 days without communication, ghost for 90+ days, or fraud Day Zero can point to: you are banned. The public reason is that fact. Your share of each sale is held until backers can use the product, and if you cancel before then, every backer is refunded.
Backer widget
One script tag adds a Day Zero card to your site so visitors can back you there. Sales that start from the widget have a 0% Day Zero margin; catalog sales stay at 7%. Copy it from the founder dashboard after you list.