Late-stage LTD catalogs often land at $49–$499 after a product is already launched. Day Zero is earlier: prototype-stage software, so backer risk is real.
Every listing caps at $39 and 100 backers. There is no higher tier that unlocks a bigger campaign.
Founders keep 90–92% after an 8–10% platform fee. On a $39 sale the founder share is about $33 after Dodo's fee.
One LTD per user per startup. That keeps slots for real customers, not hoarders. You can still back many different founders.